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unit-economics
+5
Aug 1, 2026
•
7 min read
Five numbers to grade yourself on, the published band for each, and the line I watch instead.
Jul 25, 2026
6 min read
Revenue-ROAS hides COGS and fulfilment, so a celebrated 3x can lose money on every sale. Here is the one division that draws your own line.
reporting
+4
Jul 11, 2026
5 min read
One threshold, four parts, and a report that sends itself
Founder
Jun 20, 2026
A founder turned down a life-changing offer this week. What he saw that the buyer didn't.
Jun 13, 2026
A blind test on my own client documents. I picked against it 77% of the time.
May 10, 2026
The architecture that makes hallucinated numbers structurally impossible.
May 2, 2026
4 min read
50% overhead cut. 23% shipping recovered. A 6-figure business hiding in plain sight.
Apr 25, 2026
14 min read
I used to be the antibody. Now I curate exceptions.
Apr 18, 2026
12 min read
Two types of memory. One gatekeeper. Zero blind spots.
Apr 11, 2026
16 min read
Three years. Expensive lesson. One scanner.
Apr 4, 2026
10 min read
One of them was wrong. Both teams were confident.
Mar 28, 2026
I pulled 15,000 transactions. The story changed.
Mar 21, 2026
Compared to what?
Mar 14, 2026
4.5% airtime. In my own meetings.
Mar 7, 2026
The US President gets one every morning. Now you do too.
Feb 28, 2026
One file turns a generic AI into yours. Here's how to set it up.
Feb 21, 2026
And he reads every P&L with me now.
Feb 4, 2026
The number your P&L won't show you.
