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roas

unit-economics

+5

The ad number you're reading backwards (and the line nobody drew for you)

Jul 25, 2026

•

6 min read

The ad number you're reading backwards (and the line nobody drew for you)

Revenue-ROAS hides COGS and fulfilment, so a celebrated 3x can lose money on every sale. Here is the one division that draws your own line.

Samer Azar