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Aug 1, 2026
Five numbers to grade yourself on, the published band for each, and the line I watch instead.
Jul 25, 2026
Revenue-ROAS hides COGS and fulfilment, so a celebrated 3x can lose money on every sale. Here is the one division that draws your own line.
Jul 11, 2026
One threshold, four parts, and a report that sends itself
Jun 20, 2026
A founder turned down a life-changing offer this week. What he saw that the buyer didn't.
Jun 13, 2026
A blind test on my own client documents. I picked against it 77% of the time.
May 10, 2026
The architecture that makes hallucinated numbers structurally impossible.
May 2, 2026
50% overhead cut. 23% shipping recovered. A 6-figure business hiding in plain sight.
Apr 25, 2026
I used to be the antibody. Now I curate exceptions.
Apr 18, 2026
Two types of memory. One gatekeeper. Zero blind spots.
Apr 11, 2026
Three years. Expensive lesson. One scanner.